Nepal is dangerously exposed to a variety of disasters, but what makes it so vulnerable to these hazards?
Aside from Nepal's geological, topographic and climatic conditions, lack of awareness has also increased the country's vulnerability to disasters – both natural and non-natural.
Lack of awareness not only results in haphazard road construction, unplanned human settlements and other activities that could trigger catastrophic disasters, but it also pushes individuals closer to silent hazards.
So, even simple messages like "don’t use dozers without proper engineering assessment", "don't take shelter under a tree during a thunderstorm" or "go to hospital instead of relying on a shaman if you are bitten by a poisonous snake" can save people's lives and livelihood.
But it is challenging to communicate these simple messages in a way that appeals to the masses; and prompts them to take actions toward reducing their vulnerability to disasters.
Here comes PARC – and its expertise in Disaster Risk Communication.
Messaging around the Preparedness, Prevention, Relief and Recovery process of Disaster Risk Management (DRM) could be complex, tricky and tedious, but PARC does it in a creative and engaging way.
Here is one example of how PARC informed people about the landslide risk:
In a short video conceptualized and produced by PARC for National Disaster Risk Reduction and Management Authority (NDRRMA), young comedian Suman Koirala shares landslide warning signs in a funny, engaging and appealing style. Koirala shot to fame by portraying the role of Daley Dai in Comedy Champion, and PARC cashed in on the popularity of his character to raise awareness about landslide risks.
PARC has built a diverse and dynamic team of media strategists, communication experts and researchers. Benefitting from their years of experience, expertise and networks, PARC is able to design and implement media and communication projects, which could be outstanding, impactful and cost-effective at the same time.
PARC has a proven track record of working with federal, provincial and local governments, technical experts and public figures to effectively communicate disaster risks.